Here's a brief list of Google AdWords Terminologies that you will come across in AdWords:
1. Campaign: a Google AdWords campaign is a name that you assign to all your advertisements for a part of your business or for a particular promotion you are running. For example, you might have a campaign for selling services in your hotel.
2. Adgroups: within a campaign you break your advertisements into adgroups. Using the hotel example, you might have an adgroup which has advertisements for promoting accommodation and another adgroup for promoting your restaurant.
3. Advertisements: within your adgroups you have advertisements. Using the Hotel example(above), if you had an adgroup for hotel accommodation you might have one set of advertisements for last minutes deals, one for business deals and one for general accommodation. You need to write your 'Ad Copy' (which is the text you will use) to encourage relevant users to click on it, so it's very important.
4. Keywords: you need to decide when you want your advertisements displayed. This is based on keywords that you specify and if these keywords are used when searching then your advertisement may appear depending on what you have bid, your budget, competition, and so on.
5. Budget: now you can set up your budget, how much you are going to spend each day on advertisements and how you are going to split up this money through the adgroups. In Google, when you want to display advertisements you are bidding for keywords against other competitors so the more competitive the keywords the more expensive this will be per click,
6. Quality Score: Google gives quality score to each and every keyword of your campaign from the range of 1 to 10. Quality Score depends on how relevant the keyword, the ad text, description and the destination URL for those customer looking at your ad. A higher Quality Score can get you better ad placement at lower costs.
7. Ad Rank: It's the value that's used to determine where your ad shows up on the page. It is calculated when quality score is multiplied with your bid.
8. Impressions: It is the measurement of how many times your ad is shown.
9. Ad Extensions: Ad extensions are the extra information in ads about your business such as local address, phone number, links to your websites.
10. Mobile Ad: They are those ads which your mobile searches see on their devices.
11. Cost-per-Click (CPC): When an advertiser places an advertisement they pay a fee every time the advertisement is clicked.
12. Cost-per-Impression (CPM): This stands for cost per impression. The advertiser pays for every 1,000 times the advertisement is displayed. It does not have to be clicked.
13. Click Through Rate (CTR): It measures the percentage of people clicked on your ad after viewing it. The Formula to determine CTR is = Clicks divided by impressions multiplied by 100.
14. Landing Page: It is the page on your website where you want your audience to land up and driving traffic from your ad.
15. Split Testing: It includes A/B and multivariate testing. It's a method of controlled marketing experiments with the goal being to improve your objectives such as higher CTR, increased conversions, better ad ranking etc.
16. Bid Strategy: It is basically how you set your bid type to pay for viewer interaction with your ads.
17. Billing Threshold: This applies to automatic payments only. It is the level of spending that triggers a charge to you for the ad costs. The threshold level is $50 which if your reach within 30 days , you 'll be billed.
18. Headline: The first line for your image and text ads. It's main purpose is to attract attention of your target market. By wording it correctly you can avoid "curiosity" clicks, but the best part is that when you start targeting specific keyword sets it gives you a considerable edge over competitors.
19. Destination URL: It is the landing page your ad is directed to when it's clicked. Your destination site can be a specific page. You can change it for differing ads within ad groups. It takes your customers to the website when they click your ad.
20. Display URL: What the URL looks like as it's displayed on your ad. Keep it simple and clean o increase your brand recognition,trust, and conversions. For example:
Display URL will look like: www.abc.com/signp
while Destination URL : https://www.abc.com/ads/help/sign-up./letsgo
21. Deep Link: A specific page of URL that takes your customers to a specific page in your app.
22. Frequency Capping: A feature that lets you control the number of times your ad appears to the same person on the Display Network.
23. Invalid Click: Those clicks on ads that Google marks as illegitimate. Google examine every single click. There are a number of qualifications for an invalid clicks:
24. Limited By Budget: A Campaign Status that lets you know that your budget is lower than the recommended Daily Budget. Your ad is not reaching its full potential because your bid is not competitive enough. Your campaign are still running and are successful.
25. Referrer URL: The URL of the website where your display ad was clicked. The person was referred to your site from this URL. This help in identifying where your traffic is coming from and may inform bid strategy or placement strategy.
26. Search Engine Result Page (SERP): The Google Result page for a Google search.
27. Search Term (Search Query): The word or phrase that a person types into a search engine such as Google.com. You target theses terms with keywords in order to show your ad for certain Search Terms.
28. URL: It stands for Uniform Resource Locators. The location of a website,webpage, or a file on the Internet.
29. Bulk Edit: The feature that allows you to make edits to campaigns across your account all at once.
30. Cost-per-view (CPV): The price you pay Google every time someone views one of your video ads.
There you have it all the basic terms you need to know to get started with Google AdWords. Still have questions? Are some terms missing?
Write to us in the comments down below or email us will surely get back to you.
1. Campaign: a Google AdWords campaign is a name that you assign to all your advertisements for a part of your business or for a particular promotion you are running. For example, you might have a campaign for selling services in your hotel.
2. Adgroups: within a campaign you break your advertisements into adgroups. Using the hotel example, you might have an adgroup which has advertisements for promoting accommodation and another adgroup for promoting your restaurant.
3. Advertisements: within your adgroups you have advertisements. Using the Hotel example(above), if you had an adgroup for hotel accommodation you might have one set of advertisements for last minutes deals, one for business deals and one for general accommodation. You need to write your 'Ad Copy' (which is the text you will use) to encourage relevant users to click on it, so it's very important.
4. Keywords: you need to decide when you want your advertisements displayed. This is based on keywords that you specify and if these keywords are used when searching then your advertisement may appear depending on what you have bid, your budget, competition, and so on.
5. Budget: now you can set up your budget, how much you are going to spend each day on advertisements and how you are going to split up this money through the adgroups. In Google, when you want to display advertisements you are bidding for keywords against other competitors so the more competitive the keywords the more expensive this will be per click,
6. Quality Score: Google gives quality score to each and every keyword of your campaign from the range of 1 to 10. Quality Score depends on how relevant the keyword, the ad text, description and the destination URL for those customer looking at your ad. A higher Quality Score can get you better ad placement at lower costs.
7. Ad Rank: It's the value that's used to determine where your ad shows up on the page. It is calculated when quality score is multiplied with your bid.
8. Impressions: It is the measurement of how many times your ad is shown.
9. Ad Extensions: Ad extensions are the extra information in ads about your business such as local address, phone number, links to your websites.
10. Mobile Ad: They are those ads which your mobile searches see on their devices.
11. Cost-per-Click (CPC): When an advertiser places an advertisement they pay a fee every time the advertisement is clicked.
12. Cost-per-Impression (CPM): This stands for cost per impression. The advertiser pays for every 1,000 times the advertisement is displayed. It does not have to be clicked.
13. Click Through Rate (CTR): It measures the percentage of people clicked on your ad after viewing it. The Formula to determine CTR is = Clicks divided by impressions multiplied by 100.
14. Landing Page: It is the page on your website where you want your audience to land up and driving traffic from your ad.
15. Split Testing: It includes A/B and multivariate testing. It's a method of controlled marketing experiments with the goal being to improve your objectives such as higher CTR, increased conversions, better ad ranking etc.
16. Bid Strategy: It is basically how you set your bid type to pay for viewer interaction with your ads.
17. Billing Threshold: This applies to automatic payments only. It is the level of spending that triggers a charge to you for the ad costs. The threshold level is $50 which if your reach within 30 days , you 'll be billed.
18. Headline: The first line for your image and text ads. It's main purpose is to attract attention of your target market. By wording it correctly you can avoid "curiosity" clicks, but the best part is that when you start targeting specific keyword sets it gives you a considerable edge over competitors.
19. Destination URL: It is the landing page your ad is directed to when it's clicked. Your destination site can be a specific page. You can change it for differing ads within ad groups. It takes your customers to the website when they click your ad.
20. Display URL: What the URL looks like as it's displayed on your ad. Keep it simple and clean o increase your brand recognition,trust, and conversions. For example:
Display URL will look like: www.abc.com/signp
while Destination URL : https://www.abc.com/ads/help/sign-up./letsgo
21. Deep Link: A specific page of URL that takes your customers to a specific page in your app.
22. Frequency Capping: A feature that lets you control the number of times your ad appears to the same person on the Display Network.
23. Invalid Click: Those clicks on ads that Google marks as illegitimate. Google examine every single click. There are a number of qualifications for an invalid clicks:
- Unintentional clicks.
- software generated clicks (crawling)
- clicks from owners of the site your ad shows on
- robot clicks
- a double click
24. Limited By Budget: A Campaign Status that lets you know that your budget is lower than the recommended Daily Budget. Your ad is not reaching its full potential because your bid is not competitive enough. Your campaign are still running and are successful.
25. Referrer URL: The URL of the website where your display ad was clicked. The person was referred to your site from this URL. This help in identifying where your traffic is coming from and may inform bid strategy or placement strategy.
26. Search Engine Result Page (SERP): The Google Result page for a Google search.
27. Search Term (Search Query): The word or phrase that a person types into a search engine such as Google.com. You target theses terms with keywords in order to show your ad for certain Search Terms.
28. URL: It stands for Uniform Resource Locators. The location of a website,webpage, or a file on the Internet.
29. Bulk Edit: The feature that allows you to make edits to campaigns across your account all at once.
30. Cost-per-view (CPV): The price you pay Google every time someone views one of your video ads.
There you have it all the basic terms you need to know to get started with Google AdWords. Still have questions? Are some terms missing?
Write to us in the comments down below or email us will surely get back to you.
Stay tuned for more digital advertising!!
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